SLAY.

Start Here

Pick your lane. SLAY is a neutral, athlete-first standard — free at launch, run by the ecosystem, for the ecosystem.

No paywalls. No gatekeepers. No one profits off a kid's story but the kid living it.

Athletes

Get verified. Your skills travel with you.

1Build your profile 2Drop a clip in your private Vault 3Get AI coach feedback 4Toggle open to recruiting

Someday, your recruitment story runs on The Webb — with a link straight back to you.

Coaches

Run every squad from one sheet of glass.

1Create a squad 2Add your athletes 3Generate a routine 4Verify athlete skills

Your gym becomes sheer infrastructure — organized, repeatable, onboarded.

Choreographers

Digitize your catalog. Take on more squads than you can by hand.

1Open the Choreo Studio 2Build your Motion Library 3Save routine sheets 4Get found by squads

As you use it, you're literally shaping the next set of tools — by the industry that built you.

Gyms & Camps

Pure infrastructure for your whole program.

1Set up your gym 2Start a camp 3Hand everyone the code 4Watch the roster organize itself

Every kid auto-onboarded into a private profile. No spreadsheets, no paper, no chaos.

Where it's heading — the closed loop

1 / 4

1 · They show up

A kid joins a camp via a code

An athlete enters a gym/camp join code from a flyer their coach handed them. SLAY auto-generates a private profile — no real name needed for minors, just an anonymous ID and the basics. Zero paperwork for the gym.

CAMP CODE · ELITE26

SLAY-A1B2C3 · flyer · 13–17

Riverside All-Stars · linked

Launching free, solo, now — to get a working version into the world. The whole point: the industry that shaped this sport uses the tool, and in the next chapter the tool is designed by that very industry. Bottom-up, by design.